Operators. Advisors. Industry veterans.

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Kees de Jong

Managing Partner, Uncommon Group

Business builder with deep expertise in technology-driven environments across EMEA and APAC. Co-founder of Uncommon Group with a background spanning digital media, adtech, operations and finance. Brings a rare combination of commercial acumen and operational depth to both the group and its clients.

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Eric Snelleman

Managing Partner, Uncommon Group

Two decades of media agency experience across EMEA and APAC. Co-founder of Uncommon Group, Eric leads with the conviction that exceptional outcomes are always the product of exceptional teams. His domain expertise in media investment and content makes him a trusted partner at the most senior levels of the industry.

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Leon Snelleman

Partner, Creative and Digital

Twenty years in creative agencies and digital production environments, including co-founding Ronin Amsterdam and Head of Digital at DDB. Leads Uncommon People's Creative pillar, specializing in senior talent for creative agencies and brand teams navigating the AI-enabled transformation of the industry.